By Michael Oleaga
A leading source of news and analysis on Latin marketing and media presented a two-day conference on the growing influence of Latinos' in business, media and programming. Portada hosted the Hispanic Music and Entertainment Marketing Forum on Sept. 17, and the eighth Annual Hispanic Advertising and Media Conference on Sept. 18.
Nielsen Vice President of Multicultural Growth and Strategy Courtney Jones presented the "A Radiography of Hispanic Music and Entertainment Consumption" session on Sept. 17. Jones explained the role of Hispanics and marketing, stating, "The Hispanic market offers a huge domestic growth opportunity for brands looking to grow their bottom line. The Latino population is increasing it's buying power and with 59 [percent] of Hispanics under the age of 35, a great opportunity to establish brand loyalty."
According to Portada Publisher Marcos Baer, the annual conference aims to provide "high quality" content for its attendees, who consist of agencies, brand marketers and media executives targeting the growing population and increasing buying power of Hispanics.
Read more:
http://www.latinpost.com/articles/21769/20...
Posted By: How May I Help You NC
Tuesday, October 7th 2014 at 2:30PM
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