Why Recruiting from HBCUs Is Not Just About Diversity—It’s About Talent

In light of recent legislative changes affecting diversity, equity, and inclusion (DEI) efforts—particularly on college campuses—we’ve started to hear from some of our partners who are reevaluating or even pausing their engagement with organizations like ours at HBCUConnect.com.

One recent message stood out:

“You may know that redacted university eliminated its office of diversity and inclusion and has paused any DEI-related activities. Due to the passage of the senate bill… I do not anticipate being able to interact with your organization.”

— A former client

To be clear: this isn't just about politics. It’s about priorities. And we want to offer a clear reminder to organizations, employers, and decision-makers navigating this changing landscape:

Recruiting from HBCUs should never be solely categorized as a DEI initiative.

It’s a smart, strategic, talent-based decision.

At HBCU Connect, we've always believed that the students and graduates of Historically Black Colleges and Universities represent some of the most resilient, high-performing, and underutilized talent pipelines in the country. Many of the employers who work with us don’t just check a diversity box—they see the return on investment when they hire talent from our community. They come back because the results speak for themselves.

Here's the reality:

• Some organizations are mislabeling inclusive recruiting efforts as “DEI-only,” failing to realize they’re missing out on top-tier, qualified professionals.


• The most competitive companies are widening—not narrowing—their talent outreach strategies, especially in today’s tight labor market.


• If you close the door to organizations like ours under the belief that it's “just DEI,” you're not just signaling a shift in values—you’re cheating yourself out of great talent.

We’re continuing to bridge the gap between top talent and opportunity at our upcoming Annual Conference and Career Fair in Washington, D.C., this June 26–28. View event details here.

Leading companies across industries—from tech and healthcare to finance and education—are stepping up to engage with the kind of talent that doesn’t disappear just because some institutions now treat them as a checkbox. These forward-thinking employers recognize the value, skill, and drive that HBCU grads bring to the table.

We understand that compliance with new laws is complicated. But let’s not conflate political pressure with smart business strategy. If your goal is to hire the best people, you need to be where the best people are. And that includes HBCUs.

Now more than ever, we need leaders in education and industry to have the courage and clarity to say:

“We’re not going to stop investing in diverse talent, because we’re not going to stop investing in the best talent.”

Let’s not allow policy shifts to quietly undo decades of progress in workforce development and opportunity access. Let’s keep the doors open.

—

Will Moss

Founder & CEO, HBCUConnect.com

Connecting Top Talent from HBCUs to Opportunities Since 1999