Senior International Marketing Manager & Commercial Operations, PCP and Digital Engagement Lead, Migraine
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
Role Summary: The PCP and Digital Engagement Lead serves as a strategic cross-functional leader charged with expanding our reach within the Primary Care Physician segment and spearheading digital engagement initiatives for the Acute Indication. This role is responsible for developing and implementing targeted strategies to drive adoption among PCPs, while leveraging digital channels to maximize portfolio impact and efficiency. The Lead partners closely with affiliates, area, and international teams to ensure successful integration with the broader migraine portfolio, fostering innovation and operational excellence.
Key Responsibilities: - Develop and execute strategic plans to engage and expand the PCP customer base for the Acute migraine indication, ensuring alignment with overall portfolio objectives.
- Design and lead digital engagement initiatives (including multi-channel campaigns, digital tools, and platforms) to support PCP activation, education, and performance.
- Analyze market insights, engagement metrics, and customer feedback to optimize initiatives for reach, impact, and return on investment.
- Collaborate across functions - including Marketing, Sales, Medical Affairs, Market Access, Legal, Regulatory, Business Insights, Public Affairs, and affiliate teams - to align resources and strategies.
- Influence without authority in a matrix environment, ensuring cross-functional support and stakeholder alignment for PCP and digital initiatives.
- Identify engagement gaps and opportunities within the PCP channel, partnering with affiliates to co-create and implement solutions.
- Manage relationships with external partners (vendors, agencies, digital platforms, and Key Opinion Leaders) to drive innovation and best practices in digital engagement.
Qualifications
- Bachelors degree and 5+ years of experience in pharmaceutical, medical marketing, or digital engagement roles.
- Demonstrated success in developing and executing customer engagement and brand strategies, preferably within a portfolio or multi-product context.
- Deep understanding of PCP practice dynamics and experience with digital marketing or omni-channel engagement.
- Strong cross-functional and matrix leadership skills, with the ability to influence and align stakeholders.
- Excellent analytical, strategic planning, and communication abilities.
- Able and willing to travel internationally as required.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: - The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this postingbased on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more orless than the posted range. This range may be modified in thefuture.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
- This job is eligible to participate in our short-term incentiveprograms.
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission,incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paidandmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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