Associate Director, OTC Professional Marketing Eyecare - Irvine, CA
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
The Associate Director, OTC Professional Marketing, is responsible for tactical execution of the U.S. marketing initiatives for the Over-the-Counter Eye Drops. This roles key responsibilities are to assist with the development and execution of strategic marketing plans that contribute to strong business performance and drive category leadership. Collaborating closely with internal stakeholders, field sales, trade, key accounts and customers, this person assists with product positioning, key messaging and brand strategies to drive overall performance. This person will manage various marketing programs (including media, non-personal promotion, rep delivered promotions, direct-to-physician, and professional marketing) for the franchise and will coordinate closely with sales training and trade to ensure sales effectiveness. Main Areas of Responsibilities: - Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment, direct-to-physician, and non-personal promotion.
- Present, lead, and negotiate pieces through the legal, regulatory, and medical review process
- Provide brand support for national and regional congresses and society meetings.
- Partner closely with field sales team, inside sales, trade, and key accounts to drive commercial strategy.
- Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance
- Develop effective working relationships with sales force, key physicians, brand teams and executive leadership. Stay abreast of industry trends in OTC, anterior segment, and eyecare.
- Collaborate closely with the trade team to support professional initiatives with retail customers.
- Collaborate and maintain a high level of communication with cross-functional partners
- Responsible for budget coordination and management
- Ability to travel up to 30%
- Supervisory responsibility: None
KEY DUTIES AND RESPONSIBILITIES: Field Sales, Trade & Customer Focus: 40% Analytics and Budget Management: 20% Promotional Mix: 15% Project Management: 15%
Qualifications
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms.
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
|